PROTEINS IN NATURAL HAIR PRODUCTS- WHY YOU SHOULD CARE

Image credit: michaeljung / 123RF Stock Photo

Image credit: michaeljung / 123RF Stock Photo

Each time you shampoo your hair, you loose a small percentage of it's natural protein.  The protein in your hair helps it to maintain moisture while working to prevent breakage—keeping it strong and healthy.  To help replenish the loss caused by shampooing, a protein-based deep conditioner should be part of your regular hair maintenance. According to an article by Tonya McKay on popular natural hair blog Curly Nikki,

Proteins have been used in cosmetics applications probably since the development of vanity in the human race. The beneficial properties of these natural substances were readily recognized and utilized, as illustrated in the tales of Cleopatra and her infamous milk baths.

Proteins adsorb readily onto the surface of skin and hair, forming moisture-retentive films. The films act to smooth and flatten the hair cuticle, which makes the hair shiny and more-easily detangled. These films can also provide some protection from the environment and pollutants. Proteins are generally hygroscopic, meaning they attract water molecules from the air, so they also act as humectants. Proteins added to bleaching or perming solutions have been found to significantly reduce damage to the cuticle, and their addition to dyeing solutions has been found to improve dye uptake into the hair while minimizing damage as well.

Most proteins used in personal care products have been hydrolyzed, a chemical method of breaking down the large structure of the protein into a smaller fragment of the primary structure (either a polypeptide or in some cases the amino acids themselves). These smaller polypeptides are more water soluble and thus more easily mixed into a formulation and also more readily absorb into the cortex of the hair.

Read up more on the benefits of protein in hair products on curlynikki.com.

Fashion's Color Problem

For the first time since 1994 when Naomi Campbell was featured in their ads, a model of color is representing Prada in their latest print campaign.   In a year when much has been made about the industry's continued lack of diversity on the runways and on magazine covers, the luxury designer's decision to feature Kenyan born and UK based model Malaika Firth is a big deal.

End of Summer Bargains: Shoes

Online sites and stores are gearing up for the fall season and are urgently trying to get rid of summer inventory to make room for new stock.  This means that with that there are many bargains to be found for budgets both large and small.  This week we will be showcasing some of these bargains for you.  First up will be the one thing us ladies can’t do without—shoes! image

Multi-Colored Lace Up Sandal from ZARA regular $129 USD on sale for $59

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Dolce Gabbana Wedge from thecorner.com regular $965 USD on sale for $464 image Lucy Heel from Coach regular $238 on sale for $169

Plus Size and Proud

Pick up any fashion magazine and you’ll find advice on “flattering" styles. Big derriere? Avoid back pockets. Not wasp-waisted? Stay away from horizontal stripes. Arms less than sculpted? Long sleeves are your friend. A growing number of women are refusing to anguish over not being a size 2, and they’ve abandoned these commandments of “flattering” fashion.  Read more on Etsy!
image America’s Funky Sweetheart naKiMuli on Etsy image Jibri Online on Etsy
July 12, 2013

Six smashing summer nail colors that work for a day on the beach or a night on the town

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Model and first photo:  Nomad by Illamasqua

Red-y Response Magnetic Nail Color by Sally Hansen Le Vernis 407 Gold Lame by Chanel On The Beach by Deborah Lippman Mermaid Rose by PritiNYC Revlon ColorStay Longwear Nail Enamel, Café Pink

Celebrate July 4th Storenvy Style

[gallery type="rectangular" ids="236,237,238,239,240,241,242,243,244,245"] 4th of July, Idaho Falls photo by Meg Heb Photography American Flag Halter Top and High Waisted Shorts from A.L. Fashion Boutique July 4th Stars & Stripes Flag Shorts from Street Carpet The Ultimate July 4 Top from Molly Dolly Clothing Patriotic Birdhouse from Lexi’s Kreationz, LLC Benjamin’s Honey Jerk Barbecue Sauce from Sat Mar Jamaican Products Buccaneer Cooler and Portable Charcoal Grill from Nowa’s Marketplace Navy Market Bucket Tote from Black House Project William Rast Dark Olive Cargo Short from WilliamRast4Sale American Flag Hand Knit Head Band from Belle La Vie Boutique

Strike a Pose in Black and White for Spring

[gallery] According to Glamour, spring fashion this year is not just about color and floral prints as many top designers put an emphasis on classic black and white stripes.  But you don’t have to pay designer prices to stay trendy this spring.  Here are four very affordable black and white outfits for both for spring and year round. Sources Top photo: Glamour Fashion, left to right Alexander Wang, Jason Wu, Marc Jacobs, spring 2013 White exotic mini dress with decorative black motif from Eha on Storenvy Vertical and horizontal striped leggings from Freya Shop on Storenvy Horizontal and vertical striped blouse from Oak Tree Boutique on Storenvy Maxi dress from Armkel on Storenvy  

Will the Ladies Crawley of Downton Abbey inspire a resurgent of 1920s Style Fashions?

Will the return of the 3rd season of Downton Abbey to PBS last night result in an increase in the sale of 1920’s style fashion in the U.S as happened in the UK when the new season started in October.image If you were inspired to dress like Ladies Sybil, Edith or Mary after watching the premiere last night, here are a few choices that you don’t have to travel across the pond to purchase. image 1920s Illustré Feuille chiffon dress from DearGolden image Women’s 1920 Cloche hat from Vintage Style Hat Shop image 1920s Black Illusion Bodice Lace & Silk Crepe Gown from adelinesattic   image 1920s Evening Shoes in Silver and Gold from 4birdsvintage